According to the Hearst magazine UK website the websites brand values are the following:
Stylish
Thought-provoking
Inspiring
Useful
In the know
It claims that the magazine is for 'stylish young individuals' with 'useful inspiration and practical ideas for developing your own style , in every area of your life.'
The target audience is generally women aged between 16-30 who have an interest in fashion and more of a disposable income which is reflected by the websites advertising.
Above is a print screen of the website. This advertisement appeared whilst I was waiting for an article to load. As you can see it features the up-market cosmetics brand of MAC makeup. This reflects the target readers interest of current beauty trends but also the target audience's income as MAC is slightly pricier than the average cosmetic.
No comments:
Post a Comment