Elle Online local dimensions

Elleuk.com, as it's URL suggests is a UK based site. It does appear to have a leaning toward a UK audience, featuring mainly British celebrities and of course advertisements for British brands.

Elle magazine has magazine franchises all over the world. It is of French origin but since it's launch in 1945 issues have been printed in over 60 countries world wide. Out of these 60 counties the ELLE franchise has 27 online websites. They collectively attract over 26 million page views per month. 

Below is a print screen of Elle's South Africa online site, www.elle.co.za. Although it doesn't have a dissimilar layout to elleuk.com it does cater to it's audience, heavily featuring black models (which is a rarity in western magazines) but also borrowing content from back issues of Elle UK and Elle USA. It further acknowledges the location by referring to the season of Summer which in Africa runs from October to February differentiating the content that will be provided in Elle South Africa to Elle UK.