Week 5- seminar, social media, personalisation and distribution

Here is Elle UK's ABC cross platform circulation cirtifcate.

elleuk.com has covered costumes from the new Bond film. On a search of twittermap of 'bond costumes' the following was tweeted:

WTFWatchTimeFly from Nottingham UKBond costumes: 'We made it as naked as possible': Jany Temime designed for Skyfall   http://t.co/rYybA0y8

FemminaForte from US#fashion Bond costumes: 'We
made it as naked as possible' - Jany Temime designed for Skyfall   http://t.co/I4cjGMO3



liz_creep from EnglandBond costumes: 'We made it as naked as possible': Jany Temime designed for Skyfall http://t.co/XNWXvXhX

Two of the tweets featured words used by the magazine, and only one of the tweets was from outside of the UK.

I then did a second search for 'Royal Wedding Style' as reported by the site and there was larger increase in tweets. The majority were in the USA, then one tweet in Britain and another in Denmark.

I looked on google trends for Royal Wedding Style and it displayed the following results:



 Once again most of the interest was generated from the USA.

I used the search tool 'site explorer' to investigate elleuk.com's online presence.

It appears that the site has a quite a big online authority. The majority of the links to the site that were listed were from amateur fashion bloggers.

Crowdsourcing
Crowdsourcing is an act whereby a job that would usually been given to one individual becomes on open market and 'the crowd' can contribute. Wikipedia is a form of crowdsourcing because anyone can contribute. Elleuk uses crowd sourcing in the way that it streams it's audience's tweets on the site providing content for the site, but using the crowd to gain this content.