Birth of Elle online

The current web address for Elle magazine UK is elleuk.com. The web address was formally owned by a news network called World News Network which existed from August 2003 until February 2005. Elle magazine took ownership of the web address on 13th February 2007.

The Elle UK website formally existed under a differen't URL, ellemagazine.co.uk which existed from September 2001 until, people who used the URL would be redirected to elleuk.com from February 18th 2007. ellemagazine.co.uk would later be owned by a french search engine called 'Indom' in May 2008.

Below shows the earliest available screen shot of elleuk.com

And here is a screen shot of the website today.

Although there are not very many images available on the early screen shot it is clear to see a visable difference between the two sites. The advertisements on the current site include moving image and the site is far more interactive with the option to follow Elle on Facebook and Twitter. There are more options available as the orginal site seems to have a limited range of stories to choose from. The newer site also offers differnt platforms of the magazine including Elle TV. The most interactive part of the orginal site is the option to register your email address where as the modern site allows the reader to comment on posts and articles.